Briefing agent for Meta ads

Your next ad brief, built from your category's winners.

It reads your category's ads and drafts a brief you can shoot.

Book a briefing

30 minutes, free. We build your brief together.

You: What should we test next?

Your category's winning ads

Atlas pickedStill from a Hey Bud Skincare video ad

Hey Bud Skincare · running 622 days

Their opening“one ingredient”

Your product

Vitamin C serum

Example product
  • 15% L‑ascorbic acid
  • 30 ml dropper bottle
  • Fragrance-free

Your draft brief

Video · 20s

Hook

One ingredient: 15% L‑ascorbic acid.

Opening shots

  1. 00:00A drop lands on a doll's cheek
  2. 00:03Pull back to the 30 ml dropper bottle
  3. 00:07A finger taps “fragrance-free” on the label

Why test

A rival vitamin C video has opened on a doll and a "one ingredient" caption since January 2025; test that opening naming our exact ingredient.

Edit · Send to Studio

From category ads to your next brief

  1. 01 · Library

    Your category, organised.

    Your rivals' Meta ads, sorted by the angle each one sells.

  2. 02 · Ask

    Ask what to test.

    Atlas starts from your product facts. You ask what to make.

  3. 03 · Borrow

    See what to borrow.

    It picks a long-running ad whose layout suits your facts.

  4. 04 · Brief

    Get the brief.

    Hook, why to test, the shot and its reference. Edit it or send it to Studio.

Library · Skincare

75 skincare brands · 124 angles

Won't irritate sensitive skin87 ads

Still from a ReVive Skincare ad
Still from a Obagi Medical ad
Still from a INNBeauty Project ad

Fades dark spots and pigmentation82 ads

Still from a Hey Bud Skincare ad
Still from a Timeless Skin Care ad
Still from a INNBeauty Project ad

Repairs the skin barrier71 ads

Still from a Meet Blume ad
Still from a Hanacure ad
Still from a Dieux ad

Protected potency and freshness4 ads

Still from a Clearstem adrunning 154 days
Still from a Timeless Skin Care ad
Still from a Kayleigh Christina ad

Vitamin C serumExample product

Before you buy a vitamin C serum, read these three lines.

Why test

The approved facts are label facts, so the first test lets shoppers read the label for themselves.

Shot

Large headline above an upright bottle; three thin-line callouts point to the label.

Still from a Clearstem ad

References

Clearstem
running 154 days

Your category's winners.

Ads rivals have kept running for months.

2,001of 19,133 live ads have run 90+ days

Still from a Dot & Key adrunning 614 days
Dot & Key
Still from a Meet Blume adrunning 595 days
Meet Blume
Still from a Julia Morris adrunning 440 days
Julia Morris
Still from a Heyday adrunning 424 days
Heyday
Still from a Hanacure adrunning 378 days
Hanacure
Still from a Timeless Skin Care adrunning 367 days
Timeless Skin Care

Their silent demo, rebuilt for your shoe.

Atlas picked · Saguaro · running 565 days

0:00Turn
0:02Flex the sole
0:05Fold the toe
0:12Insole out
Passed overStill from a Flux Footwear video ad Atlas passed over

Flux Footwear · running 105 days
Opens by naming a rival brand, then claims joint-pain relief.

Their insole comes out at 0:12. Yours comes out at 0:03.

Your brief · knit sneaker (example) · 20s silent video

  1. 00:00

    Hands turn the shoe on a pale-grey backdrop

    (no text)
  2. 00:03

    A hand pulls the insole out, holds it beside the shoe

    The insole is removable.
  3. 00:07

    Shoe and insole go into the washer drum

    The shoes are machine-washable.
  4. 00:12

    A fingertip runs across the knit

    Breathable knit upper. About 250 g per shoe.
  5. 00:16

    Hands set the pair down and leave the frame

    An everyday knit sneaker for men and women.

Why test

Borrows Saguaro's silent hands-only turn-then-handle opener to show the insole coming out and the shoe going in the wash before a word is said.

Opening: No words. Two hands turn the shoe, then pull the insole straight out.

Questions

Is this an ad spy tool?

No. It reads your category's ads so it can write you a brief you can shoot.

Does it copy ads?

No. It borrows a structure, like a headline format or a staging choice, and links the ad it came from. Product claims come only from facts you approve.

Are the sneaker and the serum real?

No. They're example products we made up to show how a brief works, with example facts. The competitor ads and their run lengths are real.

Which categories are covered?

skincare, sports nutrition, cosmetics, vitamins and supplements, footwear, Men's grooming, Men's apparel, activewear and hair-growth devices, so far. Not listed? Name the competitor pages you watch and we start tracking them.

What happens on the call?

30 minutes with Sal. You bring a product and leave with a brief. Pricing is shared on the call.

Everyday Knit SneakerExample product

Everyone says their sneaker is light. Let's weigh this one.

250 g
Saved in Briefs

SalFounder, Atlas10x

Bring your product. Leave with a brief.

30 minutes, free, with Sal. Build your brief together.

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